Guiding Principles

Protect trade by conducting business in an honest manner.
Provide the best service possible by fully meeting client's needs.
Endeavour to improve the well-being of everyone who comes into contact with the company.
Participate fully in the community, giving charitably where possible.
Seek a fair profit but never at the expense of others.
Be as free as possible of debt.

The aims of Ambica are summarised as follows:

Integrity Service Prosperity