Video Tutorials

Index
The Advert

Brief:

You are asked to make a video advertising a new chocolate bar

Pre-Production:

Adverts are similar to pop videos in that you have to put across a message in short amount of time but with maximum effect in order to make the viewers go out and buy the product.

Find out from your client what the target audiance is (ie, who they want to buy the product), as it will be no good getting a teenage band singing about the joys of a bus pass for old age pensioners!

At all times remember what you are selling. If you lose sight of this your video will stray from the whole point of its existence.

Production:

Make the video as per normal, an advert is no different to a costume drama. They are all using an audio/visual medium to tell a story.

Remember who your audiance are. In our example of a chocolate bar ask who wants to buy this bar and how will the advert reflect this:

Kids - cuddly animals or cartoon figures

Teenagers - Teen idols or rock bands eating the bar

Adults - "need a snack between work, have a chocolate bar". Appeal to their busy, hectic lives

Post-Production:

The style of the video reflects in the editing. A slow pace may only require a few shots or the odd dissolve, whereas a rock band selling the product will require lots of fast cuts and fancy FX.

Remember to make any text short but bold. The ads only run for around 30 seconds so make sure they can see, and most importantly remember the name of the product.

Having a good jinle or catchphrase is vital to any advert, especially if it becomes a household phrase, for example 'Hoover' is a product name yet the public use it to refer to vacuum cleaners in general.

Misc. Notes:

Infamous Adverts:

Coca-Cola Xmas adverts

Gap adverts

Budweiser Frogs

Internet links:

Index	The Advert
	Brief: You are asked to make a video advertising a new chocolate bar
	Pre-Production: Adverts are similar to pop videos in that you have to put across a message in short amount of time but with maximum effect in order to make the viewers go out and buy the product. Find out from your client what the target audiance is (ie, who they want to buy the product), as it will be no good getting a teenage band singing about the joys of a bus pass for old age pensioners! At all times remember what you are selling. If you lose sight of this your video will stray from the whole point of its existence.
	Production: Make the video as per normal, an advert is no different to a costume drama. They are all using an audio/visual medium to tell a story. Remember who your audiance are. In our example of a chocolate bar ask who wants to buy this bar and how will the advert reflect this: Kids - cuddly animals or cartoon figures Teenagers - Teen idols or rock bands eating the bar Adults - "need a snack between work, have a chocolate bar". Appeal to their busy, hectic lives
	Post-Production: The style of the video reflects in the editing. A slow pace may only require a few shots or the odd dissolve, whereas a rock band selling the product will require lots of fast cuts and fancy FX. Remember to make any text short but bold. The ads only run for around 30 seconds so make sure they can see, and most importantly remember the name of the product. Having a good jinle or catchphrase is vital to any advert, especially if it becomes a household phrase, for example 'Hoover' is a product name yet the public use it to refer to vacuum cleaners in general.
	Misc. Notes: Infamous Adverts: Coca-Cola Xmas adverts Gap adverts Budweiser Frogs
	Internet links: