The video will be used to publicise the work of the Surrey Ambulance Service at public events and at seminars held at schools, and other institutions, and will hopefully be screened by a broadcasting company, such as Meridian or a local cable network.
At public events, the video would be shown at their stand, so the audience would consist of a wide age range, who may only catch parts of the video as they visit various exhibits. Thus the video is divided into short clips by the interviews, so they will at least see a 'whole' clip, if not the whole video.
For schools there will be a 'captive' audience, as it will take place during a lesson. It is usually the officers who give such seminars as the paramedics often get called out at short notice, so a video of the crews at work at talking will take their place. The video is short enough to capture their attention span, and the shots involving the emergency calls will grab their attention, as youngsters like the sound of sirens and images of high speed driving; it reminds them of their favourite tv programmes, (ie, "The Bill", "Casualty", etc). Due to the nature of the subject, such talks are given to the older students, such as primary and secondary schools, so the human feelings being expressed will be understood and accepted by this age group.
If it is possible to screen the video on a network, it will either form part of a larger programme, such as Meridian's "Ready When You Are!" series, or will act as a filler or buffer between two programmes, which is a technique used by cable networks. It is unlikely that it will be actually listed, so the audience will be made up of viewers watching the programme either side of it, so the audience type cannot be deducted without knowing the buffered programmes. If it is listed, then the audience will be making a conscious choice to watch the programme. They will mainly be made up of late teens onwards, as they will be more interested in programmes with a human interest value.