FOSSEWAY RADIO
In 1996, the Radio Authority, who regulate commercial radio in the UK, announced that new small scale alternative location licences(or "sallys" as they become known) were to be advertised. This meant that the Authority would advertise that a number of licences would be made available in a particular area, but it was up to the applicant to decide which area they wished to serve.
A "sally" licence for Leicestershire was advertised in early 1997, and Fosseway Radio was one of the bidders. The station had run various RSL broadcasts in the Hinckley area, and had become very populr with local people and advertisers, particularly due to Hinkley's location, on the A5 between Coventry and Leicester (the town is in the official coverage area of both Leicester Sound and Mercia FM) but residents didn't really feel attached to either city. Fosseway Radio would reflect this.
The stations application went in to the Radio Authority in mid 1997, along with many others (some of whom also wanted to serve Hinckley). In late 1997 it was announced that Fosseway had been successful in acheiving a licence for Hinckley and South West Leicestershire, the team of presenters was assembled, and the station went on air at 10.00am on Sunday November 1st 1998, with Kenny Hague being the first presenter on air.
Fosseway has now been on air for just over 3 years and has proved very successful in the area to which it broadcasts.
Click on a sound file below to hear a Fosseway Radio jingle
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